Avelacom launches new low latency route options from Interxion London to emerging markets

Avelacom has launched PoP to connect Interxion’s London data centre and Borsa Istanbul which will make market easier for London’s market players.

Avelacom has extended its low latency network and launched a new point of presence (PoP) to connect Interxion’s London data centre and Borsa Istanbul, making it easier for London’s capital markets players to enter emerging markets and exploit cross-venue arbitrage opportunities.

Interxion’s London data centre is home to an extensive financial services hub, made up of over two hundred market participants including key equity and commodity exchanges, Points of Presence (PoPs) for twelve major global execution venues as well as international banks, brokers and trading firms.

Financial markets firms using quantitative, high-speed trading strategies are now able to start trading Turkey’s capital markets with no CapEx investments in IT infrastracture. They can access real-time market data, ultra-low latency order routing, colocation and proximity hosting services, as well as pre-installed cross-connects with major brokers and liquidity providers.

Latency reduction between London and Istanbul was possible due to Avelacom’s PoPs’ proximity to trading venues at both ends, as well as optimized and shortened route distance via Frankfurt.

The roundtrip latency has been updated and is as follows: London, Interxion – Istanbul, BIST – 40.66 ms

“We see a growing interest from our high-speed trading clients in finding liquidity and new opportunities in multiple emerging markets. They require a ready-to-go IT infrastructure that would allow them to be faster and more cost-effective. We believe that our new point of presence in Istanbul will be of great interest to financial companies in London, in one of the world’s largest trading centres”, said Aleksey Larichev, Avelacom’s Managing Director.

Interxion’s Strategy & Marketing Director, Financial Services, Bill Fenick comments, “Interxion’s London Campus is at the heart of European trading. This new route will provide our established capital markets community with improved access to multiple emerging markets such as Istanbul, enabling them to execute on their European trading strategies”.

Avelacom is one of the leading network service provider specialising in low latency connectivity and IT-setup solutions. The company was set up in 2001. Today its network stretches more than 30,000 miles of long-haul fibre routes across Europe, Russia, Asia, North America, South Africa and Australia. Avelacom uses leading edge 100 Gbps coherent DWDM technology upgradable to 400 Gbps. The company’s flagship products are available in 20+ trading venues and include: superfast routes between exchanges, co-location and proximity hosting, real-time market data delivery and ultra-low latency order routing, financial cloud and other ready-to-trade solutions. The offices are located in Moscow and London.

Interxion (NYSE: INXN) is a leading provider of carrier and cloud-neutral data centre services in Europe, serving a wide range of customers through 45 data centres in 11 European countries. Interxion’s uniformly designed, energy efficient data centres offer customers extensive security and uptime for their mission-critical applications.

With over 600 connectivity providers, 21 European Internet exchanges, and most leading cloud and digital media platforms across its footprint, Interxion has created connectivity, cloud, content and finance hubs that foster growing customer communities of interest.